It is hard to say good bye to Maruti 800. The car that changed the standard of the car manufacturing in India in 1983 and set a new standard in the automobile industries. The car will stop rolling out of showrooms in Metro cities from 01 Apr 2010. It is because the stringent emission laws BS-IV, that the people’s car is unable to comply with any more. Or in other words, rather to say the manufacturing cost of a BS-IV compliant Maruti 800 won’t be economically viable to the customer. Maruti chairman said “We were contemplating if we can upgrade the Maruti 800 to comply with new emission norms or not, and have taken a decision to stop selling the car in cities where new norms will be implemented from April 1,”
Once the bread-and-butter model for the company, witnessed a steady decline in sales in the major metros and Suzuki replaced it with the 800cc Alto. As Alto prices were pushed down by competition, the demand for the Maruti 800 was hit further. In this scenario, just I am thinking what will be fate of the Nano? Because Nano stands nowhere near Maruti 800. Maruti was a genuinely peoples’ car and it was tested and tried on the Indian Road conditions and it ruled the Indian roads for decades being India’s most popular car. Its beauty and quality with sturdiness won the hearts of the Indian people over the decades. Inspite of these, it will soon be pushed into the hall of fame.
Nano too has to be BSIV compliant for the major metros like other small vehicles, and to make it a BSIV compliant, definitely the manufacturing cost will go up and price of the car will go up. With increased price , will there be any taker for that most ugliest car or there will be any justification for buying a Nano then? I wonder, how a company like TATA, brought out such a car?
Indian people, they go for quality but at the same time they consider the look of the car too. Maruti just understood the pulses of the Indian people and they constantly upgraded the exteriors of the Maruti 800 to enhance the beauty of the car (look at the pictures above). I will never invest for a odd looking car like Nano and also Maruti Ritz. Maruti too bringing odd designs nowadays like Ritz. As of now, ALTO is the most beautiful small car from the Maruti stable. NAno and Maruti Ritz are the most ugly car on the Indian Roads today. Anything disproportion looks odd. This is applicable to everything from a painting of a beautiful woman to a designing of a car. Nano and Ritz dimensions (Length Vs Height) are not proportionately designed. This is the primary mistake in design of these two controversial models. Had I been on the drawing board, considering the Indian taste, these models would never been allowed to see the light of the sun. Copying is good but designer should have some taste to mould it beautifully according to Indian taste. Of course there is no dearth of tasteless customers to buy these ugly cars designed by the tasteless designers. These two models deserve an “Most ugliest car of the year” award.
Indira Gandhi, then PM of India, inspecting the Maruti 800 in 1983 (photo source : TOI)
Times of India dated 22 Apr 2010 published the following article about car design:
Ever wondered why swanky cars like BMW, Audi or Alfa Romeo are the most preferred models? Well, a new research has claimed it’s their unique shape, not the sophisticated technology, that makes them more attractive.
Human instincts draw us to either curvy models or those with sharp angles, and car makers cater to one or the other, depending on the era, the study has found.
Consumers’ car preferences come down to two basic human habits, said study researcher Claus-Christian Carbon of the University of Bamberg in Germany.
One, we are predisposed to shy away from sharp objects because they tend to hurt and angular features remind us, at least subconsciously, of fangs, claws, thorns and knives.
As a result, evolutionary psychologists say, we usually prefer curves – not only on women and in nature, but also in fashion and design, LiveScience reported.